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The 'Highly Requested' Feature... by the CEO
Stakeholders Clients Post #5830, on Jan 18, 2024 in TG

The 'Highly Requested' Feature... by the CEO

Why is this Stakeholders Clients meme funny?

Level 1: Everybody Wants One

Imagine you’re at school and one day you tell your parents, “All my friends really want me to have a new gaming console.” Your parents pause and ask, “Who exactly asked for that?” You reply, “Oh, it’s super popular, like highly requested by everyone.” They raise an eyebrow and ask, “Requested by whom? Did your friends’ parents or a teacher suggest this?” Finally, you admit, “Well… actually, it was me. I really want the new console.” Your parents sigh, “Thought so.”

In this simple story, you tried to convince your parents that “everyone” wanted something to happen, when in reality it was just you who wanted it. You figured it would sound more convincing if it seemed like a bunch of people were asking, not just one person. The meme is poking fun at exactly that idea, but in a company setting. Someone said “users really want this feature” (like a kid saying “all my friends want me to have it”), but when pressed, it turns out only the boss of the company wanted it (just like only the kid actually wanted the console). It’s funny because we recognize this trick in everyday life: claiming “everybody wants this!” when it’s really just one person’s wish. The last panel’s “Thought so” is just like a parent who suspected the truth all along. In the end, it’s a reminder that whether you’re a kid or a CEO, saying “everyone wants it” doesn’t magically make it true if you’re the only one who really does.

Level 2: Phantom User Requests

Let’s break down what’s happening here in simpler terms. In a healthy product development process, new features are usually driven by user feedback – real comments, support tickets, surveys, user research sessions, and so on. Developers and product managers prefer building things that actual paying customers or end-users have been asking for. That’s how you get a product that truly solves people’s problems. But this meme shows a twist on that process: someone in the company is claiming “Users really want this feature,” and another person wisely asks, “Requested by whom?” It’s a back-and-forth interrogation to pinpoint the source of this so-called feedback. Finally, the truth comes out: “The CEO” requested it. In other words, there were no actual users clamoring for this change at all – it was a phantom user request, basically the boss’s idea dressed up to look like popular demand.

Why would anyone do that? Often, it’s about StakeholderManagement and a bit of office politics. The CEO (Chief Executive Officer) or another high-level stakeholder has a lot of influence in a company. If they personally want a feature, it’s likely going to get built, whether or not customers asked for it. But saying openly “the CEO wants this” can make it obvious that it’s a top-down directive. It might raise eyebrows among engineers or other teams because it sidesteps the normal data-driven decision making. So a product manager or middle manager might instead say, “It’s highly requested” or “users want it,” hoping to justify the work without invoking the boss’s name. It sounds more democratic – like the market demanded this change. This is how executive_whims get a makeover as “customer-driven.” The meme has fun with that euphemism and calls it out directly.

The conversation format in the image is basically a reality check. The first person (left panels) insists there’s strong demand, speaking in vague terms: “Users really want this; it’s highly requested.” The second person (right panels, half behind a doorway as if peeking in skeptically) isn’t buying it: “Requested by whom? Requested from whom?” These probing questions are what a good engineer or an experienced team lead might ask when a sudden feature request appears out of nowhere. It’s a polite way of saying “Which users? Can we see the evidence?” When the answer is finally “the CEO,” everything makes sense: it wasn’t a crowd of users asking, just one powerful individual. The reply “Thought so.” in the meme’s last panel is basically an I knew it! – the skeptical questioner had suspected all along that this “user feedback” was coming from the top down.

Some key terms here: Executive fiat means an order that comes from a high authority (like a CEO) without needing consensus or evidence – basically “because I said so.” In software teams, we sometimes joke about “features by executive fiat” when the higher-ups insist on something that the data doesn’t necessarily support. HIPPO prioritization is another fun term used in tech circles: HIPPO stands for “Highest Paid Person’s Opinion.” If a company follows the HIPPO, it means whatever the boss thinks is important becomes the priority, even if everyone else has information pointing the other way. This is the dynamic the meme is mocking. Instead of product decisions being driven by dozens of user interviews or a clear trend from client feedback, it’s just one very important person’s whim dictating what gets built next.

For a newer developer or someone early in their career, this meme might also be a gentle warning. At some point, you’ll likely encounter a project where the official reason for a feature (“lots of customers asked for this!”) doesn’t match the real reason (“our CEO/a big client wants it, and we have to keep them happy.”). You’ll hear about requirements that seem to drop out of the sky. This can be confusing when you’re expecting decisions to come from careful planning or evidence. The meme shines light on this RequirementsVsReality gap with humor. It’s saying: sometimes the user story in the ticket tracker should honestly read “As a CEO, I want X, so that I feel good about our product,” because no actual end-user was involved in requesting it! Once you realize that, the situation starts making sense. The silver lining is that if you recognize a “phantom user request,” you at least know who your real stakeholder is (the CEO), and you can try to clarify what they actually want. Just don’t be surprised if the justification is a bit thin on genuine user need. This is a common aspect of CorporateCulture in some firms — balancing real customer input with the influence of powerful internal voices.

Level 3: Feature by Fiat

Seasoned engineers can spot ceo_driven_development a mile away. In this meme’s dialogue, a supposed “user request” gets unmasked step by step until the culprit is revealed as the CEO. It's a classic case of the HIPPO in the roomHighest Paid Person’s Opinion driving the roadmap while everyone pretends it’s genuine user feedback. The humor (and horror) comes from how true this rings in corporate tech culture: a manager solemnly insists “Users really want this feature” while an incredulous engineer (or savvy colleague) presses, “Requested by whom… requested from?” Only when cornered do they admit the truth: “The CEO.” The final beat, “Thought so,” lands with a knowing smirk. We laugh because we’ve lived it – the user with the loudest voice isn’t a user at all, it’s the big boss with a new whim.

At a senior level, this scenario is painfully familiar. A single executive mandate is inflated into “market demand” overnight. The team hears that “it’s highly requested” and immediately misaligned_expectations alarms go off. Which users, exactly? Did some massive client file a feature request? Is there a viral forum thread we missed? Nope – turns out the StakeholderPressure came directly from up top. This is executive fiat in action: a feature by decree, not by data. And it’s usually accompanied by roadmap_volatility and architectural whiplash. One week you’re coding steady, user-vetted improvements; the next, you’re scrambling to implement the CEO’s latest brainwave because “our stakeholders insist on it”. It’s phantom_user_requests meets reality – the requests are make-believe, but the overtime you’ll do to build them is very real.

Why is this so funny and so true? Because every experienced developer or product manager has seen the HIPPO effect derail a plan. Maybe the CEO got excited by a competitor’s app or a trend (Cloud! Blockchain! AI chatbots!), and suddenly there’s a “high-priority customer requirement” that came out of thin air. The development team shares a collective eye-roll because they recognize the pattern: the fabricated_feedback_loop where higher-ups feed their ideas into the backlog disguised as user needs. Everyone in the sprint planning knows the score but plays along – after all, contradicting the boss’s “user-centered vision” can be career suicide. The meme captures that unspoken office drama in six simple panels. It’s the Tech Industry Irony of preaching “listen to the users” while actually bowing to executive_whims.

This anti-pattern creates systemic pain: constant requirements_ambiguity (since “what the CEO really wants” is often half-baked), mid-project pivots, and accumulating technical debt from rushed jobs. Architects sigh as another one-off “CEO special” feature snakes its way into the codebase, often built quick and dirty to meet an impossible deadline (“ASAP, the CEO demo is tomorrow!”). No surprise when that code becomes a maintenance nightmare; it was never truly designed for scale or even for real customers. It exists to appease one person’s idea of the moment. And because it bypassed normal user research and QA, guess who’s on call at 3 AM when the HIPPO feature breaks production? The engineers, not the executive who dreamed it up.

In the long run, StakeholderManagement becomes an art of its own: translating top-down commands into plausible backlog items and quietly sunsetting the truly absurd requests. The joke in the meme is how blatantly the “user demand” is interrogated and deflated on the spot. In real life, teams rarely get to challenge these directives so openly. Instead, they grit their teeth and implement, or diplomatically present data to try dissuading the boss. But often, as this meme wryly notes, everyone already knows whose idea it was from the start. The gap between requirements vs reality is laid bare when the “most requested feature” has an audience of one.

So the meme’s punchline lands with a heavy dose of irony: Thought so. It validates the collective experience – StakeholderExpectations got twisted, we all suspected it, and yep, the boss was behind it all along. It’s a laugh of recognition, and maybe a groan too, because we know this feature by fiat saga will happen again. As long as tech companies have hierarchies, the highest-paid ego can outweigh a mountain of user research. The best we can do is joke about it and hope the next “user request” we get is backed by something more than the CEO’s latest mood swing.

// Red-flag pseudocode: how to tell who "really" requested a feature
function getFeaturePriority(featureRequest) {
  if (featureRequest.requestedBy === "CEO") {
    return "P0 - Drop everything!";    // Highest priority, no further questions
  } else if (featureRequest.requestedBy === "Major Client") {
    return "P1 - Important, but verify actual need";
  } else {
    return "P3 - Normal backlog item"; // Real users can wait in line 😅
  }
}

// Example usage:
const incomingRequest = { title: "Add Dancing VR Mascot", requestedBy: "CEO" };
console.log(getFeaturePriority(incomingRequest));  // "P0 - Drop everything!"

Above is a tongue-in-cheek snippet: if the requestedBy is CEO, it’s an instant show-stopper priority. This mirrors real life, where a CEO’s pet feature hijacks the sprint. The code comment “Real users can wait in line 😅” pokes fun at how actual customer needs get de-prioritized under hippo_prioritization. It’s a sardonic acknowledgement: when the boss says jump, the roadmap asks “how high?”.

Description

This meme uses the popular three-panel format featuring Victoria Beckham and David Beckham. In each panel, Victoria is on the left and David is on the right, peeking suspiciously from behind a door. The dialogue progresses as follows: Panel 1 - Victoria: 'USERS REALLY WANT THIS FEATURE', David: 'BE HONEST'. Panel 2 - Victoria: 'IT'S HIGHLY REQUESTED', David: 'BY WHOM?'. Panel 3 - Victoria, conceding: 'THE CEO', David, knowingly: 'THANK YOU'. This meme format originates from a documentary clip where David calls out Victoria for claiming a 'working class' background. The humor here is adapted to a common tech workplace scenario. It satirizes how product managers or stakeholders sometimes present executive mandates as broad user demand. The skeptical developer, represented by David, sees through the corporate jargon to uncover the true source of the 'request' - the Highest Paid Person's Opinion (HiPPO), rather than genuine, data-backed user feedback. This resonates with any developer who has had to build a 'pet feature' for an executive

Comments

13
Anonymous ★ Top Pick The fastest way to get a feature to the top of the backlog is to have it requested by the user who signs the paychecks
  1. Anonymous ★ Top Pick

    The fastest way to get a feature to the top of the backlog is to have it requested by the user who signs the paychecks

  2. Anonymous

    Great news - after a ‘data-driven’ strategy meeting of exactly one very important person, our quarterly OKR is now to ship the CEO’s weekend epiphany… yesterday

  3. Anonymous

    After 20 years in tech, I've learned that 'data-driven decision making' actually means the CEO had a dream about a feature last night, and now we're A/B testing whether to implement it in Q3 or Q4

  4. Anonymous

    Every engineer knows the hierarchy of feature requests: 'Users want this' translates to 'I want this,' 'highly requested' means 'asked twice in Slack,' and 'the CEO wants it' is the only honest answer that actually explains why you're about to refactor your entire architecture to add a button that changes color on Tuesdays. At least when it's executive-driven, you know exactly whose demo will break in production and whose calendar you'll be interrupting at 2 AM

  5. Anonymous

    Prioritization MoSCoW method: Must-have if CEO whispered it, Should-have if users voted, Could-have never, Won't-have forever

  6. Anonymous

    Our data‑driven roadmap runs WSJF on a dataset with one record: user_id='ceo'; cost of delay equals your weekend

  7. Anonymous

    In enterprise, “users asked for it” is just the HiPPO’s accent - cue an OKR for a feature with zero DAU in telemetry

  8. @SamsonovAnton 2y

    If CEO is the [main] target audience, then why not?

    1. dev_meme 2y

      If CEO is the [main] target audience then why?

      1. @yevhen_k 2y

        If CEO is the [main] target audience then?

        1. @azizhakberdiev 2y

          If CEO is the [main] target audience?

          1. @danylo1554 2y

            If

            1. @SamsonovAnton 2y

              just return true, goddamit!

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