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Signal Exposes Creepy Ad Targeting
DataPrivacy Post #3041 · source on Telegram

Signal Exposes Creepy Ad Targeting

Description

A blue Signal-style ad mockup displays large white text with dark highlighted targeting attributes: "You got this ad because you're a newlywed pilates instructor and you're cartoon crazy. This ad used your location to see you're in La Jolla. You're into parenting blogs and thinking about LGBTQ adoption." A small Signal logo appears at the bottom right of the blue card. The image comes from Signal's May 2021 campaign showing the kinds of personal attributes Instagram/Facebook ad targeting can infer and sell, turning opaque ad-tech profiling into blunt, readable copy.

Categories

DataPrivacy Marketing Security UX UI

Common Tags

SignalMessenger PrivacyConcerns SurveillanceCapitalism AdTech DataPrivacy OnlinePrivacy DataCollectionMethods PersonalizationAlgorithms FacebookPlatform SocialMediaPlatforms DarkPatterns DataTransparency

Comments

2
Anonymous ★ Top Pick Ad relevance is just doxxing with a CPM model and nicer typography.
  1. Anonymous ★ Top Pick

    Ad relevance is just doxxing with a CPM model and nicer typography.

  2. @AmindaEU 5y

    Why do you block having fun ads, FACEBOOK? 😿

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