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The Tech Acronym Arms Race: From FAANG to AGAMEMNON
IndustryTrends Hype Post #5586, on Oct 17, 2023 in TG

The Tech Acronym Arms Race: From FAANG to AGAMEMNON

Why is this IndustryTrends Hype meme funny?

Level 1: Name Game at Recess

Imagine you and four friends have a secret club and you name it after the first letters of all your names. Let’s say your group is Alex, Bella, Noah, and Grace – that makes the club name “ABNG.” It’s a fun, short nickname for your group. Now suppose another really cool kid, Mike, joins in. You want to include Mike too, so you change the club name to “ABNGM.” Then Asha joins – now it’s “ABNGMA.” Every time a new friend joins, you keep tacking on another letter. Pretty soon, your club’s nickname is super long and hard to say, like “ABNGMATR…” and so on. It’s getting silly, right?

This meme is joking about grown-ups doing the same thing with famous companies. At first, they had a short name “FAANG” for a group of big tech companies (like Facebook and Google). But then a new big company got super important, so people said, “Let’s add it to the name!” They came up with a new longer name “MANGA.” Then someone else joked, “Hey, why stop there? Let’s add ALL the big companies and make an even longer name!” – and they imagined an extreme name “AGAMEMNON” that crams in a bunch of them. It’s like a game of constantly renaming the club to include the next big friend, until the name is ridiculously long.

Why is this funny? Because it’s making fun of how people keep changing a simple nickname and turning it into a complicated mess. It’s as if a classroom club kept renaming itself and ended up with a name as long as a whole sentence. The joke makes us laugh because it’s playful and over-the-top – everyone knows a nickname is supposed to be short and easy, so having one that’s longer than the original list of names is just goofy. It’s showing that sometimes adults in the tech world can be as exuberant (and a little silly) as kids coming up with club names, and we’re all in on the joke that it’s done “just for fun.”

Level 2: Big Tech Alphabet Soup

This meme shows a social_media_screenshot of two posts on Twitter (X) joking about the names we give groups of famous tech companies. The joke is that as the list of dominant tech companies changes, people keep inventing new, longer acronyms. An acronym is a word made by taking the first letters of a series of names or words. For example, FAANG is a well-known acronym that stands for Facebook, Apple, Amazon, Netflix, Google. It was popular in tech and finance circles to talk about those five big tech companies as a group. (Even though Facebook is now named Meta, people still often say “FAANG” when referring to that set of companies — otherwise it would be “MAANG,” which sounds awkward.)

In the Twitter thread, the second post (from user Brad) says Nvidia’s value has grown so much that we need a new acronym. Nvidia (whose stock ticker is NVDA) recently became worth over a trillion dollars in market capitalization, joining an elite “trillionaire club” of companies valued in the trillions (like Apple, Microsoft, Google, Amazon). Brad suggests the new acronym should be MANGA:

  • Microsoft
  • Apple
  • Nvidia
  • Google
  • Amazon

He basically replaced Facebook/Meta with Microsoft (since Meta’s influence dipped and Microsoft is huge) and replaced Netflix with Nvidia (because Nvidia’s valuation and influence in AI surged past Netflix). MANGA conveniently forms a real word (like the Japanese comics term manga), which makes it catchy and fun to say. Acronyms that form actual words (like “NASA” or “PINCH”) tend to stick in DevCommunities and media because they’re easy to remember.

Now the top post (from user frye) takes this to a comedic extreme. They propose AGAMEMNON, spelling out a much longer word using the initials of nine tech-related companies:

  • A – Apple
  • G – Google
  • A – Amazon
  • M – Microsoft
  • E – eBay
  • M – Meta (the company formerly known as Facebook)
  • N – Nvidia
  • O – OpenAI
  • N – Netflix

Yes, they intentionally fit those companies to each letter of “AGAMEMNON” (which is the name of a famous character in Greek mythology). This isn’t an official or serious acronym at all – it’s a playful exaggeration. Including eBay and OpenAI shows they’re just grabbing well-known names to match the letters (eBay used to be huge in e-commerce, and OpenAI is a hot name in AI research, though not a trillion-dollar company). The result is a kind of giant big_tech_acronyms mash-up that sounds like a single word.

Here’s a quick comparison of the acronyms mentioned:

Acronym Stands for
FAANG Facebook, Apple, Amazon, Netflix, Google (original big five)
MANGA Microsoft, Apple, Nvidia, Google, Amazon (new combo after Nvidia’s rise)
AGAMEMNON Apple, Google, Amazon, Microsoft, eBay, Meta, Nvidia, OpenAI, Netflix (humorous all-in-one list)

The meme is funny to developers and tech folks because it’s poking fun at our habit of rebranding the “cool kids club” of tech. Normally, an acronym is meant to save space or time – a quick nickname for a group. But here each new version (FAANG to MANGA to AGAMEMNON) gets longer and more unwieldy. It’s ironic: we went from a simple five-letter term to a monster nine-letter concoction. This exaggeration highlights how absurd the hype can get.

In CorporateCulture and media, people love using buzzworthy acronyms like FAANG to talk about trends (for example, analysts might say “FAANG stocks are up today”). Tech workers also use “FAANG” casually to mean “the big tech companies” or even as a badge (e.g., “I got a job at a FAANG company” means a top-tier tech firm). So when the landscape changes – say one company becomes as valuable as the others – everyone jokes, “Time to rename the club!” It almost becomes a BuzzwordBingo game to see who can coin the cleverest new acronym.

The screenshot being from Twitter is significant too: a lot of MemeCulture and TwitterHumor in tech starts as tweets or threads that capture a current trend or joke. Developers on Twitter often riff on news like a company’s stock hitting a milestone by making light-hearted posts such as these. The first tweet by Brad earnestly updates the acronym for the IndustryTrends of 2023, and the reply by frye humorously takes it to an extreme. The white background and metrics (152.9K views) show it went somewhat viral – meaning many found it relatable and funny.

In summary, the meme uses the ever-longer acronyms as a joke about hype in the tech industry. It’s explaining that whenever the lineup of top tech firms changes, instead of just calmly noting it, people (especially online techies) start concocting new acronyms. And sometimes it goes over-the-top – exactly like writing out “AGAMEMNON” – purely for fun. The TechHumor here comes from recognizing how silly yet familiar this pattern is. Even if you didn’t know all the companies, the format of “giant acronym (list of big company names)” is clearly a parody of how we talk about big tech groups. It’s a way of laughing at ourselves for being so obsessed with naming the latest big tech club.

Level 3: Feeding the Acronym Hydra

The meme riffs on the ever-evolving acronym game in Big Tech. Seasoned engineers and market-watchers recognize this as the FAANG saga gone wild. Originally, FAANG (Facebook, Apple, Amazon, Netflix, Google) was the catchy shorthand for high-flying tech giants – a staple of IndustryTrends_Hype and finance TV chatter alike. But tech moves fast: Facebook rebranded to Meta, Microsoft’s resurgence couldn’t be ignored, and now Nvidia’s valuation has exploded. Every time one of these BigTechCompanies rises or falls, the dev community scrambles to update the abbreviation. It’s practically an acronym_faang arms race.

In the screenshot, one Twitter user announces a new acronym MANGA to acknowledge Nvidia joining the trillion-dollar trillionaire_club. MANGA stands for Microsoft, Apple, Nvidia, Google, Amazon – a reshuffle of the tech Titans. It’s a wink at how FAANG companies aren’t the only game in town anymore (sorry, Netflix and Meta, you’ve been voted off this round). Another user one-ups the idea with a tongue-in-cheek mega-acronym: AGAMEMNON. By spelling out Apple, Google, Amazon, Microsoft, eBay, Meta, Nvidia, OpenAI, Netflix, they’ve formed a beast of a name (literally a Greek myth reference) to include nearly every buzzy tech firm. It’s both absurd and TechIndustryIrony: an acronym that’s longer than the list of companies it’s supposed to simplify!

This corporate_acronym_game highlights a running joke in tech culture. Acronyms are meant to be convenient shortcuts, but here they’re turning into alphabet soup. Each new big_tech_acronyms attempt gets more convoluted as folks shoehorn in the latest hot company or trend (Nvidia for its GPU/AI dominance, OpenAI for the AI hype). The humor is that engineers and analysts just can’t resist making up a new banner of letters, as if a string of initials offers deep insight. It’s TechHumor reflecting on our obsession with buzzwords: when a company’s market cap soars or a new technology trend catches fire, the first impulse is often “Quick, rearrange the metaphorical Scrabble tiles of Big Tech!” This is hype culture distilled – even the group nickname must keep up with the stock ticker leaderboard.

Historically, we’ve seen iterations like FAAMG (swapping Netflix for Microsoft) or GAFAM (a European favorite grouping Google, Apple, Facebook, Amazon, Microsoft). Each tries to capture the current power players. The fact that no one acronym sticks for long is part of the joke – it mirrors how IndustryTrends and fortunes change rapidly. The meme exaggerates this with AGAMEMNON, stretching the trend to comical lengths. It’s buzzword bingo meets Greek epic: the name of a mythic king repurposed as an big_tech_acronyms Voltron of corporate names. In the tale, King Agamemnon commanded a vast alliance, and here our acronym AGAMEMNON marshals a coalition of every giant firm that could possibly fit.

Engineers find this hilarious because it satirizes both CorporateCulture and our own community’s penchant for jargon. In meetings and on forums, we play along with the acronym churn – sometimes sincerely (talking about FAANG internships or MANGA stocks) and sometimes cynically. It’s a shared understanding that these labels are a DevCommunities in-joke as much as a serious categorization. Sure, the finance folks coin these terms to discuss market trends, but the tech crowd can’t help poking fun at how grandiose and buzzwordy it gets. TwitterHumor amplifies this: one person’s serious suggestion becomes another’s parody tweet, which then becomes a meme image passed around with knowing chuckles.

Ultimately, this meme is about TechIndustryIrony: the bigger and more vaunted the companies become, the sillier our attempts to bundle them under one neat acronym. It’s laughing at the hype cycle where even our shorthand for success needs constant refactoring. Today’s FAANG is tomorrow’s MANGA is the next day’s AGAMEMNON. And if another company elbows its way into the trillion-dollar club, you can bet developers on social media will be ready to concoct the next overstuffed acronym – half jest, half genuine BuzzwordBingo. The Hydra of acronyms grows another head, and we can’t help but feed it for fun.

Description

This image is a screenshot of a Twitter exchange discussing the evolution of acronyms for top tech companies. The original tweet by 'Brad' notes that with Nvidia (NVDA) joining the 'trillionaire club,' the old 'FAANG' acronym is outdated and proposes 'MANGA' (Microsoft, Apple, Nvidia, Google, Amazon). In response, user 'frye' escalates this to a comical extreme by proposing the ridiculously long acronym 'AGAMEMNON', which stands for Apple, Google, Amazon, Microsoft, eBay, Meta, Nvidia, OpenAI, and Netflix. The humor lies in the satirical exaggeration of the tech and finance industry's obsession with creating catchy but ever-changing acronyms to represent market leaders. The choice of 'Agamemnon,' a legendary Greek king, adds a layer of mock-epic gravity to the absurdly bloated list, highlighting the futility of trying to keep up with the volatile tech landscape

Comments

23
Anonymous ★ Top Pick The only constant in tech is change. That, and the fact that by the time you've memorized the new 'big tech' acronym, it's already a legacy system
  1. Anonymous ★ Top Pick

    The only constant in tech is change. That, and the fact that by the time you've memorized the new 'big tech' acronym, it's already a legacy system

  2. Anonymous

    We’re one more $1 T IPO away from the Big Tech acronym exceeding Postgres’s 63-character identifier limit - can’t wait to debug that migration

  3. Anonymous

    The real tragedy isn't that we keep renaming FAANG - it's that we're still using eBay's market cap to justify including it in AGAMEMNON while conveniently ignoring that it peaked when we were all deploying PHP 4 on shared hosting

  4. Anonymous

    The tech industry's acronym inflation mirrors our dependency graphs - what started as a simple FAANG has now recursively expanded into AGAMEMNON, and we're still just one M&A away from needing to reference the entire Iliad. At this rate, by 2025 we'll need a distributed hash table just to track which companies belong in the acronym, and someone will inevitably build a microservice for it

  5. Anonymous

    FAANG -> MANGA -> AGAMEMNON; the acronym’s basically an unstable API - can we just import BigTech@latest and stop the breaking names every time a market cap hits a trillion?

  6. Anonymous

    FAANG → MANGA → AGAMEMNON is just enterprise-scale rename refactoring - same monolith, same dependency lock-in, new marketing namespace

  7. Anonymous

    FAANG to MANGA: Netflix queues couldn't warp to Nvidia's trillion-dollar SMs

  8. @callofvoid0 2y

    "آقا ممنون" P.S.: almost near same pronounciation of this long word that means "thanks sir" in persian

  9. @Phizilion 2y

    OpenAI is not actually open Open in name mean "Open your month for fuck you"

    1. @callofvoid0 2y

      it opens new portals to your personal info

      1. @Phizilion 2y

        Ye

  10. @EricKotato 2y

    NOGAMEMNA

    1. @callofvoid0 2y

      noNameGam

  11. dev_meme 2y

    Facebook released one and when tuned well it’s shows pretty good results I mean, Meta is pretty close to ClosedAI, what do you think?

  12. @deerspangle 2y

    Isn't Netflix a lot smaller than the others anyway?

    1. @pixelsex 2y

      IIRC they own the most GPU power of them all

      1. @callofvoid0 2y

        gpu usage, right?

  13. @azizhakberdiev 2y

    Welcome to JS! We have Agamemnon https://www.npmjs.com/package/agamemnon

  14. @RiedleroD 2y

    you know how metalheads are always the nicest people around? yeah, it's an outlet, the finns are just too peaceful so they need to make hateful software

  15. dev_meme 2y

    In reality of course there’s no eBay, OpenAI and Netflix. But there’s Tesla

  16. @purplesyringa 2y

    the what

  17. @pixelsex 2y

    booking a therapy session just this moment

  18. @purplesyringa 2y

    i have no idea how delusional you have to be to think this could have affected anyone

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