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The Terminology Purge: A Scrum Master's Anxiety
Agile Post #3919, on Nov 11, 2021 in TG

The Terminology Purge: A Scrum Master's Anxiety

Why is this Agile meme funny?

Level 1: Name Change Nerves

Imagine you have a special name or title for something, and then people decide to stop using that name because it might remind them of something bad. You might feel a bit worried if your own title has that same word in it, even if you didn’t mean anything bad by it. That’s what’s happening in this meme, but in a techie way.

Think of it like this: Suppose at school, the principal has the old-fashioned title “Headmaster.” Now the school decides, “We shouldn’t use ‘master’ in titles anymore because it makes people think of bad history. Let's call the principal just Head Teacher instead.” If you are the principal called the Headmaster, you might suddenly feel nervous – like, “Oh dear, my job title has that word ‘master’ in it! Am I in trouble? Do I need a new title too?” You know you haven’t done anything wrong and that in your title ‘master’ just meant expert, but you’d still feel a bit awkward.

In the meme, a group of developers wants to change the name of the main code branch from “master” to “main” to be more respectful. The Scrum Master (who is a person on a software team with “Master” in their job name) sees this and goes 😅. He’s looking side to side, all sweaty and concerned, kind of like someone who hears their name mentioned in a bad way unexpectedly. It’s a funny misunderstanding: the word “master” is being removed from one thing (to be careful with people’s feelings), and the poor Scrum Master is sitting there wondering if people will think he is somehow part of that bad thing just because his title says “Master.”

So, the joke is really simple: It’s about one word (“master”) that can mean different things. When people say “we don’t want to use ‘master’ because of its bad meaning in one case,” someone who has “Master” in their title gets scared for no reason. It’s like if your nickname was “King” and suddenly your friends said “Hey, calling someone ‘King’ is not nice anymore,” you’d be like, “Uh oh, do I need a new nickname?” even though they weren’t talking about you. The meme makes us laugh because we see the Scrum Master feeling awkward and worried over a funny coincidence. It’s a lighthearted way to show how a well-meant name change can make someone momentarily anxious, even when it’s actually not about them at all.

Level 2: 'Master' in Git vs Scrum

Let’s break down the basics behind this meme. There are two key concepts here: Git branches and the Scrum Master role in Agile development. They both use the word “master” but in totally different ways. Understanding each one will make the joke clear.

Git and the master branch: Git is a popular version control system that developers use to keep track of code. Think of Git as a way to manage different versions of a project’s files. In Git, code lives in branches – these are like parallel lines of development. Traditionally, when you started a new project with Git, the default branch (the main line of code) was named master. This master branch usually contained the production-ready code or the main work. It’s not called “master” because it controls any “slaves” (in Git there isn’t a concept of a slave branch); it was just a naming choice, possibly meaning “master copy” or primary branch. For a long time, master was simply the default name everyone expected. For example, if you put a project on GitHub, the default branch was named master, and everyone would submit their changes to that branch unless they created other branches.

Renaming master to main: In recent years, people in tech realized some terms we use could be hurtful or carry unwanted historical baggage. The word “master” can remind people of master/slave terminology (which was used in old tech contexts like hard drives or databases, and that in turn references slavery). To be more inclusive and make tech welcoming, many decided to change these terms. One big change was renaming Git’s master branch to “main”. So now, if you create a new repository on GitHub or with modern Git, you’ll often see a branch called main as the default instead of master. It’s the same concept – the primary code branch – just a different name that is free of that negative connotation. Many projects worldwide adapted to this; teams updated documentation, and commands like git push origin master were replaced with git push origin main. This is what the meme’s “Community: let’s change master branch to main to avoid slavery references” is referring to. It was a community-driven decision to use better terminology.

Scrum and the Scrum Master: Now to the other half – Scrum. Scrum is a framework under the Agile methodology, which is all about how teams work together to build software incrementally and flexibly. In Scrum teams, there are specific roles, and one of them is called the Scrum Master. Despite the name, a Scrum Master isn’t a “master” in the sense of a boss or owner. They’re not the team’s superior or anything; in fact, they don’t “master” people at all. The term comes from being a master of the Scrum process – you can think of them as a coach or facilitator. The Scrum Master’s job is to help the team follow Agile practices, run meetings (like daily stand-ups), remove roadblocks, and ensure the team continuously improves. They are often seen as a servant leader – serving the team’s needs while leading the process. The word “master” here is more like “mastery” (expertise), similar to how one might be a master of a craft. It’s actually a positive term meaning this person has mastered the Scrum framework well enough to guide others.

So why the meme? Well, here’s where it gets funny: the word “master” is used in both Git and Scrum, but with totally different meanings. When the tech community said, “Let’s change the master branch name to main,” they did so for cultural sensitivity reasons, not because the word “master” is always bad in every context. However, imagine you are a Scrum Master seeing that announcement. You suddenly notice “master” is considered a problematic word in one context; you might jokingly wonder, “Uh oh, does my job title make me sound bad now? Am I going to have to rename myself too?” It’s an unexpected overlap of language: one “master” is being removed for sensitivity, while another “master” is an established job title meant positively. The meme capitalizes on that overlap.

In the meme image, after the community’s statement about renaming the branch, it just shows “Scrum Master:” followed by a picture of a cartoonish monkey-like puppet character looking sideways with wide eyes. That puppet (often known as “Awkward Look Monkey”) is an internet meme used to represent someone caught off-guard or feeling suddenly nervous. It’s as if the Scrum Master read that and is now sweating, unsure what to do. Should they be embarrassed about their title? It’s a tongue-in-cheek scenario because the Scrum Master role has nothing to do with the reason the master branch was renamed – but the shared word “master” creates a funny misunderstanding.

Relatable elements for junior devs: If you’re new to development, you might have already encountered the term main branch in Git instead of master. Many tutorials and teams now use “main” by default. But you might also still see older resources or projects referring to “master branch” – they mean the same thing (the primary code line), just with an older name. On the Agile side, if you join a Scrum team, you’ll likely meet a Scrum Master. Don’t be thrown by the title – they are not “master” as in an all-powerful boss. They’re more like a friendly referee or coach ensuring everyone follows the agreed process and helping the team work smoothly.

Key takeaway: The joke is playing on a naming coincidence. Everyone is focused on changing one use of “master” to be culturally sensitive, and meanwhile a person whose official role includes “Master” in the name is humorously portrayed as panic-stricken that they might be next on the rename list. It’s funny because it’s a play on words and shows how changes in terminology can lead to unexpected confusion, especially when one word has multiple meanings in technology. Developers find it relatable because we often deal with sudden shifts in recommended practices (like terminology updates), and it can lead to some awkward or silly moments where you question things you never thought twice about before – like a job title.

Level 3: Terminology Turmoil

In the world of software development, names carry surprising weight. This meme spotlights a clash between two very different uses of the word “master”: one in Git version control and one in Agile methodology. Around 2020, the developer community made a conscious push for inclusive language. A high-profile change was renaming Git’s default master branch to main to avoid connotations with slavery (since “master” in tech is historically linked with oppressive master/slave terminology). GitHub and other platforms swiftly adopted this change, updating naming conventions across countless repositories.

For seasoned developers, this was a significant but understandable shift. Many of us updated CI scripts, deployment pipelines, and muscle memory from origin/master to origin/main. It became a new naming convention. The intent was noble: no one wanted their tools to casually evoke historical oppression. However, this well-meaning change had some quirky side effects — which is exactly what this meme humorously captures.

Enter the Scrum Master: an Agile team’s process facilitator whose title unfortunately contains that same loaded word. The meme’s top text has “Community: let’s change master branch to main to avoid slavery references”, highlighting the tech community’s decision. Just below, it says “Scrum Master:” and shows the famous nervous monkey puppet meme (a red furry character looking side-to-side uncomfortably). This image is a humorous metaphor: the Scrum Master suddenly feels personally attacked by the word “master” being labeled problematic. It’s as if the Scrum Master role — which has nothing to do with slavery or oppression — might now be seen as awkward or in need of a rename too. The poor Scrum Master is sweating bullets, wondering if their job title is about to fall out of favor!

Why is this funny to experienced devs? It’s the absurd cross-context collision. The term “master” is being phased out in one context (software branches) due to historical baggage, but that casts an awkward shadow on an unrelated context where “master” means something entirely different (mastery or expertise in a process). Scrum Masters are masters of ceremony, coaches ensuring the team follows Agile practices, not masters in any oppressive sense. Yet, the meme jokes that they might nervously anticipate a terminology overhaul of their own title – perhaps becoming “Scrum Lead” or “Scrum Facilitator” overnight. This resonates with developers because we’ve seen an industry-wide reckoning with words: whitelist/blacklist became allowlist/denylist, master/slave became primary/replica. Even job titles could feel the ripple effect.

Many devs recall real moments of confusion and dark humor during these changes. For example, after the rename, running a git push origin master would error out until you remembered it’s origin main now. Teams held quick meetings to update branch protection rules, and some build scripts broke because they assumed “master” existed. Amidst all this, Agile folks jokingly asked, “Is Scrum Master still okay to say, or do we need to refactor that too?” It’s a tongue-in-cheek exaggeration. The meme taps into that shared experience: we support inclusive terminology, but you can’t help chuckling when an innocent job title suddenly sounds suspect simply because it shares a word.

To visualize the broader context, here’s how terminology was changing in tech around that time:

Term Usage Tech Context Updated Term
Master branch Git version control (default branch name) Main branch
Master/slave Databases, hardware, replication roles Primary/Replica (or Leader/Follower)
Scrum Master Agile role (team facilitator) No change (same title, different meaning)

The last line is what makes the joke: the Scrum Master’s title contains “master,” but it hasn’t changed (and likely won’t, since in Scrum the meaning of master is more like teacher, not an owner of slaves). So, the Scrum Master’s panic in the meme is an over-the-top, comical reaction to a naming clean-up that accidentally implicates their title. It’s a classic case of developer humor blending a serious industry trend (inclusive naming) with a punny misunderstanding. Seasoned devs chuckle because we’ve lived through these terminology updates and relish the irony that sometimes a well-intentioned change can create awkwardly relatable moments for those who share a word in common. The meme cleverly uses that sweaty puppet image to wordlessly say, “Uh oh… am I next?”

Beyond the joke, it’s interesting to note how Agile and version control worlds collided here. Agile coaches and VersionControl gurus don’t usually intersect on job titles, but a simple English word brought them together in this unlikely scenario. The humor lands because it’s so specific and absurd: a Scrum Master feeling nervous about the Git master branch rename is like a perfect tech culture punchline. It underlines how intertwined our tech terminology and broader culture can be. Even a routine word change can make someone in a completely different role do a double-take. In short, the meme gets a laugh from anyone who’s had to juggle evolving naming conventions and the sometimes hilarious confusion that ensues.

Description

This meme uses the two-panel 'Awkward Look Monkey Puppet' format. The first line of text states the community's desire: 'Community: let's change master branch to main to avoid slavery references'. Below this, it says 'Scrum Master:'. The two images show the monkey puppet looking straight ahead, then nervously darting its eyes to the side. The humor stems from the tech industry's recent move to replace potentially problematic terms. While the 'master' branch in Git was a primary target, the meme points out the awkward irony that the 'Scrum Master' role in Agile methodologies could be next, causing the character to have a moment of anxious self-realization. It's a sharp commentary on corporate social initiatives and the linguistic domino effects they can create

Comments

50
Anonymous ★ Top Pick My title is safe. We're an agile team; we'll just rename the role to 'Primary Process Shepherd' in the next sprint retrospective
  1. Anonymous ★ Top Pick

    My title is safe. We're an agile team; we'll just rename the role to 'Primary Process Shepherd' in the next sprint retrospective

  2. Anonymous

    “Scrum Master reviewing the ‘master → main’ PR: ‘Fantastic - Git drops the slavery reference and I inherit 37 Jenkins jobs hard-coded to origin/master. Turns out I’m the legacy dependency now.’”

  3. Anonymous

    Waiting for the day we rename Scrum Master to Scrum Facilitator and watch every certification body scramble to update their $3000 course materials while consultants quietly bill another transformation

  4. Anonymous

    The real technical debt here isn't in the codebase - it's in the org chart. We'll refactor 'master' branches across millions of repos, update CI/CD pipelines, rewrite documentation, and break countless scripts... but renaming 'Scrum Master' would require an actual conversation with HR. Priorities: we'll merge this PR, but that other one's staying in draft forever

  5. Anonymous

    Git renamed master→main; the Scrum Master asked if they should rebrand too - we said sure, you’re basically a symbolic ref that points to meetings

  6. Anonymous

    Renaming branches: one git command. Renaming Scrum Master? That's a multi-sprint epic refactor

  7. Anonymous

    When the org proposes a global sed -i 's/master/main/g', the Scrum Master realizes they’re two keystrokes from becoming “Scrum Main” while every CI job, branch protection rule, and release script learns about HEAD the hard way

  8. @RiedleroD 4y

    "community" I've not seen a single person that thinks this was a good idea

    1. @LionElJonson 4y

      Maybe because you are not American (and so am I)

      1. @dsmagikswsa 4y

        Too political correct

    2. @quit_ka 4y

      I think this is a good idea

      1. @foverzar 4y

        So what exactly was practically achieved?

        1. @quit_ka 4y

          Let me think, maybe lack of slavery references was achieved? 🙂 You can search for "respectful language", "inclusive language", "respectful code" to learn why this is an issue.

          1. @foverzar 4y

            Was it though? Was it even a slevery reference? The word "master" (wordroot, more precisely) has an impressive variety of meanings dependant on the context. I get how terminology "master-slave" could be problematic -- it imples specific meaning in it's context. But in the context of git it has entirely different meaning. There are no "slave" branches and the overal mental model does not imply any possible relation to slavery. It seems to me that seing a slavery reference here is more of a misunderstanding of what git does, mutliplied by a wierd desire to see niche meanings in general words.

            1. @Dark_Embrace 4y

              As a slav I'm offended by your "slevery"

            2. @RiedleroD 4y

              ppl with a masters degree: *commits suicide to cleanse the world of slavery*

              1. @RiedleroD 4y

                on a more serious note, I'd get it if master/slave connections would've been renamed, but that terminology is still widely used. In USB connections, for example.

              2. @SamsonovAnton 4y

                On the contrary, people *without* masters degree may do quite the opposite - killing others - just like a young Jedi named Skywalked once did after he was denied the Master rank.

                1. @RiedleroD 4y

                  if they don't take me as a master, I'll have to convert to the dark side - QA

          2. Kademlia 4y

            I'm glad, we're moving away from mentioning slave then *respectfully* preserve slave labour

            1. @RiedleroD 4y

              lmao

            2. @Magilarp 4y

              What a surprise. Performative progressivism (aka liberal progressivism) doesn't work

          3. @InputUsernameHere 4y

            Maybe you can try to pull your head out of your ass to learn why you're full of shit. The word master isn't a reference to slavery in on itself. They made it a reference to slavery because there wasn't enough shit to cry about.

            1. @RiedleroD 4y

              maybe you could try being less aggressive, then ppl would maybe listen to you

              1. @InputUsernameHere 4y

                Sorry I was replying to passive aggression with active aggression

                1. @RiedleroD 4y

                  I like to think the voice of reason should be better than that

            2. @RiedleroD 4y

              other than that, I agree

      2. @p4vook 4y

        Please pass the following CAPTCHA: Name two increasing sequences of different kind, converging to e.

    3. @MagnusEdvardsson 4y

      TBH, it's cringy af

    4. Kademlia 4y

      Community Managers more likely

  9. @meowo456 4y

    n

  10. @Pepperoni_Pizza 4y

    i

  11. @sylfn 4y

    g?

  12. @YYAMETEKKUDASAI 4y

    g

  13. @ImTooSerious 4y

    e

  14. @RiedleroD 4y

    loh

    1. @sylfn 4y

      nig?geloh

      1. @RiedleroD 4y

        ye

  15. @cringy_frog 4y

    Main! Apprentice! Heartborne, 7th Seeker Warrior! Disciple! In me the Wishmain

  16. @Dark_Embrace 4y

    I don't think references to slavery are a problem. It is slavery itself that is a problem.

  17. @qtsmolcat 4y

    s/community/GitHub

  18. @azizhakberdiev 4y

    Master card:

    1. @sylfn 4y

      will be renamed soon

    2. @ZgGPuo8dZef58K6hxxGVj3Z2 4y

      AT247282649263668322726

  19. Anon 4y

    >Entire world has to adapt a thing based on US's culture and history God i fucking hate those fat amerimutts so much it's unreal

    1. @freeapp2014 4y

      Is there even any real person who had a problem with those names

      1. Anon 4y

        No but fucking Americans with their fuckup history has to make everything harder for rest of us

        1. @freeapp2014 4y

          Looks like games and movies where people who don’t use/watch them scream about their garbage requirements not met

        2. @freeapp2014 4y

          Part of the reason that industry lost a lot in customer value

    2. @qtsmolcat 4y

      That's actually an England things

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