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Google Post #6827 · source on Telegram

When Google’s ranking algo becomes just another revenue stream

Description

The image is a screenshot of a tweet thread displayed in Twitter’s dark mode. At the top, user “Radical Centrist, wrathful ta…” (@RadCentrism) writes: “So you’re not crazy…Google did get shittier.” Embedded beneath is a quoted tweet from “Peter Wildeford” (@peterwildef...) dated May 11 that simply says “wait WTF”. Peter’s tweet in turn shows a white text block (likely from a news article) that reads: “The recent court documents showed that Google’s internal testing demonstrated that significantly worse search results would not harm their business operations. This apparent immunity to quality concerns stems from the company’s dominant market position, which the recent federal court ruling addressed. “Since Google doesn’t have any real competition, it can make the best information hard to find, forcing users to stay on Google for longer and interact with more ads,” Papadimitriou said. “This is dangerous for consumers, most of whom think the best results appear first.” The strategy appears to be working from a business perspective. The study suggests that poor organic search results actually benefit Google’s bottom line in two ways: they make paid advertisements more valuable to users seeking accurate information, and they force users to refine their searches multiple times, exposing them to more advertising in the process.” Visually, the dark background contrasts with the white quote card, emphasizing the negative commentary. For developers who live in search tabs, the meme highlights the architectural trade-off between user experience and ad-driven revenue, and nods to the feeling that their debugging queries now require extra pagination just to reach Stack Overflow links

Comments

20
Anonymous ★ Top Pick I always suspected Google’s new ranking heuristic was `ORDER BY ad_revenue DESC, relevance NULLS LAST` - turns out it shipped to prod
  1. Anonymous ★ Top Pick

    I always suspected Google’s new ranking heuristic was `ORDER BY ad_revenue DESC, relevance NULLS LAST` - turns out it shipped to prod

  2. Anonymous

    The real PageRank algorithm was the friends we lost along the way... to sponsored results, AI-generated slop, and SEO farms that somehow outrank the actual documentation you desperately need at 3 AM during a production incident

  3. Anonymous

    Turns out Google's search algorithm wasn't suffering from technical debt - it was accruing *intentional* debt. When your A/B tests prove that degrading the product increases revenue and your market position means users have nowhere else to go, you've achieved the ultimate product-market fit: a captive audience with Stockholm syndrome. It's the only engineering problem where the optimal solution is provably making things worse, and somehow the business metrics still go up and to the right. Peak enshittification isn't a bug in the system - it's the system working exactly as designed by people who confused 'user engagement' with 'user frustration loops.'

  4. Anonymous

    Optimize for queries-per-session and ad CTR, and gradient descent will happily find the local maximum of revenue by marching downhill on relevance - PageRank quietly becomes PayRank

  5. Anonymous

    When the OKRs say “increase queries per session” and “boost eCPM,” the optimal ranking function is literally worse search - aka SpendRank; Goodhart would be proud

  6. Anonymous

    Google's search loss function: minimize relevance, maximize ad clicks - monopoly lets you deploy without A/B regret

  7. @qwnick 1y

    Actually, when I want to find some books or torrent trackers DDG is better. Proofed by years of use in this specific case

  8. @erizpl 1y

    using Kagi for months and never went back to Google

  9. @erizpl 1y

    paid one, to me even first one plan is too low 😅

  10. @evankh 1y

    🔥 Burn it to the fuckin ground 🔥

  11. @evankh 1y

    I've used DDG for a decade at least and I can't go back to Google. It's light years ahead

    1. @qtsmolcat 1y

      yeah no

    2. dev_meme 1y

      🤣 You know that 99%+ of DDG results is Bing Search, right? 🌚

      1. @evankh 1y

        Well then I guess Bing is eating Google's lunch 🤷

  12. @callofvoid0 1y

    the hell

  13. @Agent1378 1y

    Also try entering "amazing titties" in Google's and ddg's image search - ddg is much more amazing

  14. @loomingsorrowdescent 1y

    https://www.wheresyoured.at/the-men-who-killed-google/

  15. @Ihor3056 1y

    Good thing I use AI to search stuff for me now😂

  16. @qtsmolcat 1y

    ddg = bing (ddg uses bing api) = the result i actually want MIGHT be on page 3 if im lucky. if im not, the results arent even remotely related

  17. @evankh 1y

    It gets me the results I need

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