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UX UI Post #6622 · source on Telegram

Earth's rebrand: now with less information

Description

A two-panel meme with the caption 'If God let designers rebrand Earth'. The left panel, labeled 'BEFORE', displays a detailed, realistic photograph of the planet Earth as seen from space, showing the continents of North and South America, deep blue oceans, and swirling white clouds. The right panel, labeled 'AFTER', shows a perfectly smooth sphere with a soft, minimalist gradient that transitions from a muted green at the top to a royal blue at the bottom. This 'rebranded' Earth is devoid of any features, textures, or details. The meme satirizes the corporate and tech industry trend of minimalist design, where complex and detailed logos or interfaces are often 'simplified' into generic, abstract gradients and shapes. For experienced developers, this is a relatable critique of UI/UX redesigns that prioritize a trendy, 'clean' aesthetic over information density and functionality, often resulting in a less usable product

Comments

22
Anonymous ★ Top Pick Earth v2.0: a breaking change that removes the 'continents' feature entirely. The documentation just says the new design is 'more intuitive.'
  1. Anonymous ★ Top Pick

    Earth v2.0: a breaking change that removes the 'continents' feature entirely. The documentation just says the new design is 'more intuitive.'

  2. Anonymous

    Classic redesign playbook: delete a few continents, ship the gradient, and call it an MVP - just don’t ask the GIS microservice where to put California now

  3. Anonymous

    Just like how we went from detailed skeuomorphic interfaces to flat design that users can't distinguish buttons from labels, Earth 2.0 ships with zero affordances - good luck finding your continent when everything is just a smooth gradient. At least the bundle size is smaller and it renders at 60fps on all devices

  4. Anonymous

    This perfectly captures the modern design philosophy: take something with rich, complex information architecture and reduce it to a gradient that looks great in a portfolio but tells you absolutely nothing. It's the visual equivalent of replacing your entire monitoring dashboard with a single green circle that says 'System: Good' - technically minimalist, aesthetically pleasing, and completely useless when you actually need to debug production at 3 AM

  5. Anonymous

    Classic visual refresh: swapped geography for a CSS radial-gradient and a design token - OKRs green, WCAG red, and every GIS integration just hit a breaking change

  6. Anonymous

    Classic rebrand: continents deprecated as ‘visual noise’ and replaced by design tokens planet.primary and planet.accent - looks great until your routing algorithm returns “blue” for every destination

  7. Anonymous

    Earth's continents deprecated for viewport scalability - now renders at 60fps on any device

  8. @ZgGPuo8dZef58K6hxxGVj3Z2 1y

    This is how it will look like after AI nukes the planet.

  9. @callofvoid0 1y

    if earth was a japanese... uh...

  10. @SoutHora 1y

    Ugh, a gradient, too complicated. Make it two tones. Blue and green 👍

    1. @callofvoid0 1y

      color ramp : linear❌ constant✅

    2. @ZgGPuo8dZef58K6hxxGVj3Z2 1y

      "DEI here. That excludes africa and the middle east and The arctic" /s

  11. @NaNmber 1y

    I like gpt suggestion more

    1. @mira_the_cat 1y

      why letter?

      1. @ZgGPuo8dZef58K6hxxGVj3Z2 1y

        Because murrica

    2. @mira_the_cat 1y

      more like this imo, but with better colors

      1. @mira_the_cat 1y

        make an image/svg+xml with $\left|x\right|\le\left|y\right|\left\{x^{2}+y^{2}\le1\right\}$ being green and $\left|y\right|\le\left|x\right|\left\{x^{2}+y^{2}\le1\right\}$ being blue

        1. @sylfn 1y

          you couldve used css of tikz

        2. @mira_the_cat 1y

          then i converted resulting svg to base64, from which i've made a data: URI, which i opened and screenshoted that to get this image 👍

          1. @qtsmolcat 1y

            Must be a true sw engineer, severely overcomplicating everything

  12. @Le_o_R 1y

    Meanwhile at Google...

  13. @Cyanhound 1y

    Round pizza theory

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